Up Your Game is Sponsored By

A Once‑in‑a‑Lifetime Line‑Up. Unforgettable Stories. Game‑Changing Inspiration.

At The CCD - March 3rd, 2026

🏆 What Business and S Sport Share

  • Big Moments, Big Mindsets: Just like sporting greats rise under pressure, high‑performing teams deliver when it counts.

  • Superstar Standards: Champions train with intensity, focus and hunger, the same qualities that fuel top business performers.

  • Leaders Who Lift Others: Whether it’s Roy Keane in a dressing room or the Sales Manager at a monthly meeting, great leaders inspire belief and momentum.

  • Winning Together: The best teams — on the pitch or in the office — trust each other, communicate brilliantly, and chase shared goals.

🎤 About Up Your Game

Up Your Game is where world‑class sports icons bring their biggest stories, mind‑blowing insights and “you‑had‑to‑be‑there” moments to one electric stage.

It’s a rare chance to hear the mindset, preparation and magic behind some of the most unforgettable careers in sport — and discover the simple principles that translate brilliantly into how we lead, motivate and perform at work.

This isn’t a conference.
It’s a front‑row seat to greatness.

👥 Who Should Attend

Anyone who wants to experience a motivational day that’s fun, energising, unforgettable!

> See and hear from sporting heroes and legends up close and personal!

> Learn the practical behaviours behind resilience, motivation, and high performance.

> Bring home simple, powerful lessons that make business and personal goals sharper, braver, and more connected.

Speakers 2026

  • Dan Carter

    Dan Carter

    Two-time Rugby World Cup winner with the All Blacks and the highest point scorer in test rugby history. Widely regarded as the greatest number 10 in rugby history

  • Martin Johnson

    Two time Captain for British & Irish Lions.  England’s World Cup Winning Captain 2003

  • Annalise Murphy

    Irish Olympic silver medallist sailor, European Champion, and First woman to win Irish National Championships

  • Roy Keane Up Your Game

    Roy Keane

    Former Manchester United Captain and One of Ireland’s Greatest Footballing Legends

  • Dame Kelly Holmes Up Your Game Speaker

    Dame Kelly Holmes

    Double Olympic Champion

  • Ruud Gullit

    Former World Football of the Year who played for Chelsea & AC Milan. Captained Dutch winning European Champion team

  • Derval O'Rourke

    World & European Athletics Champion

  • John Kiely Up Your Game Speaker

    John Kiely

    5 Times All Ireland Hurling Winning Manager with Limerick

  • Jim  McGuinness Up Your Game

    Jim McGuinness

    All Ireland Football Winner as a Coach & Player. Former Performance Consultant with Glasgow Celtic FC

  • Marie Crowe

    Award Winning Sports Broadcaster

  • Joe Molloy Up Your Game Speaker

    Joe Molloy

    Summit Host
    Sports Broadcaster, Irish Independent & Virgin Media TV

Premier Partner

Media Partner

Up Your Game Partners

Exhibition Partners

At Up Your Game Summit world class managers and leaders will share their experiences of sustaining the highest level of team performance.

As captains they lead their teams to:

  • 1 Rugby World Cup

  • 2 Six Nations Grand Slams

  • 1 Victorious British & Irish Lions Tour 

  • 3 European Champions Leagues

  • 7 English Premier League Titles

  • 4 FA Cups

As managers their teams have won:

  • 5 All-Ireland Hurling Titles

  • 2 Six Nations Rugby Championships

  • 1 UEFA Cup

  • 1 All-Ireland Football title

  • 1 FA Cup

Up Your Game 2026 Tickets

For ticket queries contact info@executiveforum.ie

Individual Summit
Day Pass


€595

Prices excluding VAT

Buy Tickets

One day pass for Ireland’s premier business leadership summit.

  • Full-Day Access to the Up Your Game Summit (Open Seating)

  • All-Inclusive Catering, featuring lunch and mid-session refreshments

  • Entry to the Networking Lounge for informal connections and conversations

Team Summit Pass (Table of 10)


€5950

Prices excluding VAT

Buy Tickets

One day team pass for a table of 10 at Ireland’s premier business leadership summit.

  • Reserved Table of 10 for you and your team in the Summit arena

  • Full-Day Access to the Up Your Game Summit

  • All-Inclusive Catering, featuring lunch and mid-session refreshments

  • Entry to the Networking Lounge for informal connections and conversations

Individual Summit
VIP Pass


€1095

Prices excluding VAT.

Buy VIP Tickets

Elevate your Up Your Game experience with VIP access to Ireland’s premier business leadership summit.

  • Full-Day VIP Access to Up Your Game 2026

  • Reserved Seating in the VIP section of the Summit arena

  • Entry to the VIP Lounge for premium networking opportunities

  • Complimentary Barista-Crafted Coffee served throughout the summit in the VIP Lounge

  • All-Inclusive Catering in the VIP Lounge (lunch and mid-session breaks)

  • Photo Opportunity with an Up Your Game speaker (Subject to permission & availability)

VIP Level Team Summit Pass (Table of 10)


€10950

Prices excluding VAT.

Buy VIP Tickets

Elevate your team’s Up Your Game experience with a VIP table at Ireland’s premier business leadership summit.

  • Reserved Seating at Table of 10 in the VIP section of the Summit arena

  • Entry to the VIP Lounge for premium networking opportunities

  • Complimentary Barista-Crafted Coffee served throughout the summit in the VIP Lounge

  • All-Inclusive Catering in the VIP Lounge (lunch and mid-session breaks)

  • Photo Opportunity with an Up Your Game speaker (Subject to permission & availability)

Early Bird offer available until January 22nd 2026, full priced tickets will cost €595. All prices excluding VAT.

Buy Your 2026 Summit Tickets

Companies That Have Attended Our Summits In The Past

Join us and learn from the best in the world

At Up Your Game, elite performance isn’t just a theme — it’s the headline act. This year, we’ve assembled a speaker line-up stacked with hundreds of titles, medals, and championships. Our speakers are all icons who have shaped sport, leadership, and culture on the global stage.

When we say legends, we mean it.

“Only listen to those who are already where you want to be”

- Muhammad Ali – World Champion Boxer. (*Voted Greatest Athlete of 20th Century)